Summer 2025, Mimi's Backyard Society

Summer in the city is anything but ordinary for Mimi, an adventurous girl with a heart full of curiosity. While her parents are caught up in their busy schedules, she escapes into a world of her own making—one filled with discovery, friendship, and secret missions. Accompanied by her ever-loyal sausage dog, Jo, Mimi leads a close-knit group of friends, known only as "Mimi’s Backyard Society."

From breezy dresses to practical yet stylish separates, each piece is created to accompany little adventurers on their journeys—whether they’re solving mysteries in a hidden park or simply enjoying the warmth of a summer’s day. The collection reflects the essence of Mimi and her friends: bold, playful, and ready for anything.